国际妈咪公布吉祥物一头健康向上的小牛容易

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近期，国际妈咪海外母婴商城推出了自己的形象吉祥物，一只健康向上的小牛，与国际妈咪的平台特色比较相符，国际妈咪主要经营海外本土一线母婴用品，以奶粉销量为主，国际妈咪以小牛形象化身，喜感文化比较足，劈叉的小牛，也代表着自身的品牌文化，自信、积极、向上、健康，满身正能量，也希望自己的公司是一家小牛公司，以奋斗为本的开拓精神，纵使跨境电商风云变幻，国际妈咪如牛犊般勤奋、执着、坚韧、勇往直前、势不可挡。国际妈咪希望这只可爱充满正能量的小牛伴随用户的整个购物体验，为用户带来轻松、开心、省心的快乐体验。让吉祥物来代表品牌，这是一种非常容易让人记住而且十分稳妥的方式。目前，越来越多的平台注重吉祥物，甚至举办了吉祥物征集大赛。吉祥物不能像logo那样是总结性的、定格式的设计，要为它注入个性，让其成为一个有生命力的品牌形象。它不仅需要契合平台的品牌理念，传递平台的经营理念，还要更加有趣。那些富有个性、幽默逗趣的吉祥物形象，能拉近用户和平台的情感距离，吸引众多用户的关注，从而助力平台脱颖而出。？

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